- WHOS NEXT IN NYC
- THE 9 TO KNOW
- TONIGHT'S TRACK
Susan GertnerBlogger, Lifestyle Photographer, Social Media Addict, DJ, Party girl
- New York
- Known for:
- My street style/fashion/lifestyle blog CLICK/CLASH, being a nightlife and music contributor for StyleCaster.com, being a people connector.
About Susan GertnerExplain to us a little what StyleCaster is all about.
- Unknown for:
- Co-President of the 21 Jump Street Fan Club, Williamsburg Chapter. Plus I'm also a contributor for LadiesLotto.com!
StyleCaster is a leading platform that creates and curates the best content from across women's lifestyle into a comprehensive style experience. We are committed to bringing style mavens the most innovative experience that streamlines the process of style discovery by combining premium content and discussion through an engaged community, into one exciting platform.
StyleCaster is one of few sites that produce amazing fashion and beauty editorials that look like they came from a glossy, print magazine but are specifically created for the web. We love engaging with our audience through the site and through our social media platforms (Twitter, Facebook, Tumblr, etc.) which is one of many reasons why our site's slogan is "STYLE TO THE PEOPLE."
So I know before you started at StyleCaster you were all over Philly, but living in Boston -- how do those cities compare to NYC?
Philadelphia and Boston are both awesome in their own unique ways. Philadelphia is great because it has such an eclectic community - I like to sometimes say it's a mini version of New York City. People are really down to earth there and will tell you like it is. Unlike NYC, there aren't a whole lot of egos there. In addition, kids there have their own unique personalities and always interested in discovering new things. As far as Boston goes, it's a great city if you're an academic. Boston and Cambridge are the perfect environments to focus on your studies, as there aren't many distractions in the area compared to a place like New York City. To really discover the city's underground art, music and nightlife scenes, you really need to investigate and do your homework as well as make connections with the right creative people (like Mass Art students). Sadly, there isn't an overwhelming support from major media outlets in Boston that help promote and celebrate the city's underground culture like you see here in New York City. I think this is mainly due to the fact that Boston has been stereotyped as a very waspy, preppy, mainstream market that caters to international trust-fund babies and beer guzzling bro-dudes.
Being new to living in the NYC, what advice do you have to offer those looking to move to the Big Apple?
When going out and meeting people, be your true self. Let your own individuality shine bright! Don't try to copy what the cool kids are doing because they'll get what your trying to do. Also, be confident. NYC has no time for wimps. Go big or go home. To quote the title of the new Kelly Cutrone book, "Normal gets you nowhere."
So you run a blog called CLICK/CLASH, tell us about it.
I started CLICK/CLASH as Boston's first street style blog in December 2007, after I had a short-lived street style blog in Edinburgh, Scotland when I was there studying at the University for a semester. I mainly captured most of Boston's nightlife denizens as well as people I would randomly bump into on the street. Since I've started working at StyleCaster full time late last year, I find myself barely having any time to do street style, so now I've transitioned the blog into more a fashion/lifestyle interest blog where I'll make small talk about designers' runway shows, clothes and shoes, fashion films, music, nightlife and the like. Occasionally I'll do a photo-only post with shots from a cool party I went to or a street style post from a city I visited while on vacation.
What's the most fun thing you have done since being in NYC?
Discovering the awesomeness of Korean fried chicken at Mono Mono in Koreatown
What's one blog you check religiously?
Secret Public Presents - Secret Public is a trio of 3 kids that love going to parties and throwing dance parties. I would tell you who they are, but that of course is a secret.Favorite Quote"Everything you do, do it with passion."– Isadore Szrajber (Artist, and my Grandfather)